Analytics & product data
Auth events in Google Analytics
Turn sign-ups, sign-ins, and other identity lifecycle events into Google Analytics events automatically. Measure conversion and retention from the same source of truth that issues sessions.
- 0 · Custom auth tracking snippets
- Enable the add-on once instead of maintaining gtag hooks on every login path.
- Server · Events after real auth success
- Measure completed sign-ins and sign-ups, not button clicks that never finished.
- Clean · Staging data stays out of prod
- Different GA properties per environment keep experiments from polluting reports.
Google Analytics
Auth funnel metrics without custom code
Enable the Google Analytics add-on per environment and Authdog forwards the identity events that matter for product analytics.
Sign-up & sign-in events
Track when users create accounts and return, without sprinkling gtag calls across every auth path.
Lifecycle signals
Forward additional auth lifecycle events so funnels and cohorts reflect real identity activity.
Source of truth
Events come from Authdog after successful identity actions, not from optimistic client-side guesses.
Per-environment property
Point staging at a test GA property and production at the real one, all configured in the Console.
No app redeploy
Turn the add-on on or off per environment without shipping new frontend instrumentation.
Works with Segment too
Prefer a CDP? Authdog also forwards to Segment from the same analytics add-on family.
How it works
Three steps to production
Connect
Link Google Analytics from the Authdog Console with environment-scoped credentials.
Configure
Choose the events, channels, or sync rules that match how your team works.
Use
Identity signals flow into the tools you already operate, no custom glue code.
Free trial
Request a free trial
Tell us what you're building and we'll get you set up with a trial, plus someone who can answer questions as you evaluate.
- Full access to the platform while you evaluate it
- Help wiring it into your stack from someone who knows it
- Answers on SSO, SCIM, residency, and compliance requirements
Send auth events to Google Analytics.
Open the Authdog Console to enable the Google Analytics add-on and start measuring identity funnels.